If you're a huge TIME magazine junky (admit it, some of you are), or you just like nifty apps you can mess with using your fingers, then this will be right up your alley.

"Get your hands on the worlds most influential people through the next wave of multi-media publishing: Introducing the new TIME 100 application on Adobe AIR, offering TIME readers touch-enabled access to TIMEs annual list on HPs TouchSmart PC."

Even if you're not all that in to the TIME 100, you have to admit the presentation is still pretty slick.

Full Press Release

(New York, NY – May 1, 2009) -- Today TIME and HP launched the new TIME 100 application powered by Adobe® AIR®. Leading the next wave of multi-media publishing, the new TIME 100 application on AIR is available for users across operating systems, and was optimized for the HP TouchSmart PC user, providing TIME readers touch-enabled, interactive access to TIME’s annual list of the world's most influential people.

TIME's new application allows users to navigate pinpoints on a globe or a series of floating images for more information on all past and present TIME 100 designees.  Touching an image on screen will bring up a profile, along with any related TIME content, including photos, videos, articles and cover images. With the HP TouchSmart touch-screen interface, information about the world’s most influential people is at the user’s fingertips. 

“Whether you’re curious about entertainment, politics, science or sports, this application has something for every interest and allows users to interact with one of the year’s most anticipated magazine issues as well as the rich archive of TIME content,” said Josh Tyrangiel, Managing Editor of TIME.com.

“The HP TouchSmart brings the world’s most influential people literally within reach with the touch-enabled TIME 100 application on Adobe Air,” said Satjiv S. Chahil, Senior Vice President of Worldwide Marketing, Personal Systems Group, HP. “The HP TouchSmart screen welcomes the tech savvy and tech shy alike as just a touch, tap or swipe motion is all that’s necessary to explore the richness of the Time 100 designees in high definition.”

"The TIME 100 application extends the magazine's connection to readers by providing the list of the world's most influential people in a new, compelling Web experience outside the browser," said Michele Turner, vice president of product marketing for Adobe Flash Platform at Adobe. "Because the application is built using the Adobe Flash Platform and powered by Adobe AIR, anyone using Windows, Mac or Linux computers can access the rich, interactive AIR application; while HP TouchSmart PC users can navigate the TIME 100 list on AIR with the touch of the finger."

Windows, Mac and Linux users can download and use the TIME 100 AIR Application. The TIME 100 AIR Application is available at TIME.com, HP.com  and from the AIR Marketplace at http://www.airmarketplace.adobe.com

[Looks like the link in the press release is currently broken, but this one works:  www.hp.com/time100 or you can now find it in our Downloads Area]

-Thanks Peter!

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